November 1, 2023

How to Choose an Ecommerce Solution for Your Winery


Whether you’re running a small winery startup or a brand well known across the country, having a robust ecommerce platform is crucial for wineries looking to expand their reach and boost sales. With numerous options available, selecting the right ecommerce solution tailored to your winery’s needs is essential. Let’s explore four prominent ecommerce platforms – Orderport, Commerce7, Vinoshipper, and WineDirect – to help you make an informed decision.

One thing to keep in mind as you review these options is that we almost always recommend creating a custom WordPress website for your winery, so you have more creative control and aren’t limited to a handful of pre-built templates. You can learn more about our website design process here.


Orderport stands out for its user-friendly interface and seamless integration with winery operations. The platform offers a range of features, from inventory management to customer relationship management (CRM). Wineries appreciate Orderport for its ability to simplify online transactions and enhance the overall customer experience.


  • Intuitive interface for easy navigation
  • Robust inventory management capabilities
  • Seamless integration with other winery systems


  • No ability to directly integrate ecommerce within a custom website


Commerce7 focuses on providing wineries with a comprehensive online presence, including direct integration with WordPress websites. The platform is known for its powerful ecommerce tools and marketing features. With Commerce7, wineries can create visually appealing websites, optimize customer engagement, and drive sales through effective marketing strategies.


  • Seamless integration with custom WordPress websites
  • Advanced marketing and promotion features
  • Integration with various third-party applications


  • Learning curve for users new to advanced ecommerce features


Vinoshipper specializes in simplifying the shipping aspects of ecommerce for wineries. This platform is particularly popular for its efficient and cost-effective shipping solutions. Wineries can leverage Vinoshipper to streamline the fulfillment process and provide customers with transparent shipping options.


  • Cost-effective shipping solutions for DTC wine selling across the country
  • User-friendly shipping management tools
  • Compliance with various alcohol shipping regulations
  • Ecommerce portion is embeddable on any website


  • High cost per order fees


WineDirect is an all-encompassing ecommerce solution, offering everything from online sales to wine club management. Wineries often choose WineDirect for its extensive range of features and the ability to handle multiple aspects of their online business within one platform.


  • Comprehensive suite of ecommerce features.
  • Robust wine club management capabilities.
  • Regular updates and improvements based on industry trends.


  • Higher pricing compared to some other platforms.
  • Limited visual customization in site builder
  • Direct e-commerce integration system has many bugs

Making Your Decision

When choosing an ecommerce solution for your winery, consider factors such as your specific needs, budget, and long-term goals. Each platform has its strengths, and understanding how they align with your winery’s objectives is crucial.

Our Recommendation

While we at Crimson Vine Marketing have found the most success working with Orderport and Commerce7, it’s essential to explore each platform thoroughly and choose the one that best fits your unique requirements.

The right ecommerce solution can transform your winery’s online presence when combined with a solid digital marketing strategy. Take the time to evaluate the features, benefits, and potential drawbacks of each platform before making your decision.

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