DTC marketing to maximize sales.

Direct-to-consumer (DTC) wine marketing isn't just a marketing approach; it's a philosophy of creating lasting connections between your winery and its audience that we weave into every marketing partnership.

What's a Marketing Partnership?

What is DTC wine marketing?

DTC wine marketing provides wineries with greater control over their brand, customer relationships, and sales. It allows for a more personalized and direct interaction with consumers, fostering loyalty and creating a unique experience for wine enthusiasts.

Why Choose Us?
wine tasting in a barrel room

Direct-to-consumer sales, dynamic results.

DTC wine marketing often involves various techniques and channels to reach consumers directly. By combining these strategies, we can create a comprehensive DTC marketing plan that strengthens your brand, fosters customer loyalty, and drives direct sales.

  • E-Commerce & Online Sales

  • Develop a user-friendly and visually appealing website with an integrated e-commerce platform (Commerce 7, Orderport, WineDirect, VinoShipper).

  • Ensure a seamless online purchasing experience.

  • Offer exclusive online promotions and discounts to incentivize direct purchases.

  • Wine Clubs & Memberships

  • Create a wine club or membership program to encourage customer loyalty.

  • Provide special perks such as early access to new releases, exclusive events, and members-only discounts.

  • Personalize club offerings based on customer preferences and buying history.

  • Email Marketing

  • Build and maintain a mailing list to keep customers informed about new releases, promotions, and events.

  • Segment your email list to send targeted messages based on customer preferences.

  • Use compelling visuals and storytelling to engage customers and create a sense of connection with your brand.

  • Social Media Engagement

  • Leverage social media platforms like Instagram and Facebook to showcase your winery's personality and highlight behind-the-scenes content.

  • Run targeted ads to reach potential customers and promote special offers.

  • Educational Content

  • Create informative content about winemaking, grape varieties, food pairings, and more.

  • Develop blog posts, videos, or infographics to educate and engage your audience.

  • Position your winery as an authority in the industry by sharing valuable insights.

  • Packaging & Presentation

  • Pay attention to the design and quality of packaging for shipped products.

  • Include promotional materials, personalized notes, or small gifts to enhance the unboxing experience and make customers feel valued.

  • Customer Feedback & Reviews

  • Use positive reviews in your marketing materials and highlight customer testimonials.

  • Address negative feedback promptly and professionally to show your commitment to customer satisfaction.

No winery's marketing strategy is one-size-fits all.

Our marketing partnership program allows us to craft and execute a customized marketing strategy based on your business model and goals.

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