DTC marketing to maximize sales.

Direct-to-consumer (DTC) wine marketing isn't just a marketing approach; it's a philosophy of creating lasting connections between your winery and its audience that we weave into every marketing partnership.

What is DTC wine marketing?

DTC wine marketing provides wineries with greater control over their brand, customer relationships, and sales. It allows for a more personalized and direct interaction with consumers, fostering loyalty and creating a unique experience for wine enthusiasts.

wine tasting in a barrel room

Direct-to-consumer sales, dynamic results.

DTC wine marketing often involves various techniques and channels to reach consumers directly. By combining these strategies, we can create a comprehensive DTC marketing plan that strengthens your brand, fosters customer loyalty, and drives direct sales.

  • E-Commerce & Online Sales

  • Develop a user-friendly and visually appealing website with an integrated e-commerce platform (Commerce 7, Orderport, WineDirect, VinoShipper).

  • Ensure a seamless online purchasing experience.

  • Offer exclusive online promotions and discounts to incentivize direct purchases.

  • Wine Clubs & Memberships

  • Create a wine club or membership program to encourage customer loyalty.

  • Provide special perks such as early access to new releases, exclusive events, and members-only discounts.

  • Personalize club offerings based on customer preferences and buying history.

  • Email Marketing

  • Build and maintain a mailing list to keep customers informed about new releases, promotions, and events.

  • Segment your email list to send targeted messages based on customer preferences.

  • Use compelling visuals and storytelling to engage customers and create a sense of connection with your brand.

  • Social Media Engagement

  • Leverage social media platforms like Instagram and Facebook to showcase your winery's personality and highlight behind-the-scenes content.

  • Run targeted ads to reach potential customers and promote special offers.

  • Educational Content

  • Create informative content about winemaking, grape varieties, food pairings, and more.

  • Develop blog posts, videos, or infographics to educate and engage your audience.

  • Position your winery as an authority in the industry by sharing valuable insights.

  • Packaging & Presentation

  • Pay attention to the design and quality of packaging for shipped products.

  • Include promotional materials, personalized notes, or small gifts to enhance the unboxing experience and make customers feel valued.

  • Customer Feedback & Reviews

  • Use positive reviews in your marketing materials and highlight customer testimonials.

  • Address negative feedback promptly and professionally to show your commitment to customer satisfaction.

No winery's marketing strategy is one-size-fits all.

Our marketing partnership program allows us to craft and execute a customized marketing strategy based on your business model and goals.