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Picture this: It’s Saturday morning. Someone’s scanning their calendar, trying to decide how to spend their one precious day off. Your winery is on the table—but so is a beach weekend. A brewery. A picnic. A quiet house and a good show.  The question they’re really asking isn’t which winery—it’s:  “Is this worth lining up…

People don’t buy wine. They buy what it represents. Relaxation. Celebration. A connection to a place, a memory, or even a version of themselves they wish they were. That’s the experience. So if your marketing plan is focused only on products, promos, and shipping rates, it’s time to rethink the strategy. The Best Brands Sell…

Ever opened an email and thought, wow, they really don’t know me at all? Maybe you’re a longtime wine club member, and you just got an email offering a discount… for first-time buyers. Ouch. Nothing says we appreciate you like an email that makes you feel like a stranger.  That’s what happens when you skip…

You can offer all the scrumptious pairings in the world, but let’s be real—nobody likes cheese with their wine marketing. Sure, you could throw in some fancy buzzwords and try to sell the dream, but if your marketing doesn’t feel authentic, it’s just going to sit there on the shelf.   In a world where it…

When it comes to building a digital marketing strategy for your winery, it’s impossible to make good decisions if you’re not working with accurate, up-to-date information. So let’s clear up a few misconceptions that could be holding your winery back and help your marketing strategy grow alongside your business. “My website will sell wine for…

Harvest is wrapped up, tasting room traffic is slowing down, and now is the perfect time to pause and reflect. The slower winter months aren’t just for catching your breath—they’re a great opportunity to evaluate, plan, and prepare your winery’s marketing strategy for 2025. Why Your Winery Needs a Marketing Strategy If you read that…

Running a winery is all about adapting—not just to the seasons but to shifting customer habits, trends, and opportunities. Whether you’re launching virtual tastings, expanding your wine club, or releasing seasonal wines, your winery’s website should evolve with you. When Is It Time for a Redesign? Websites aren’t “set it and forget it” tools. If…

We all know that weekends at the winery are a no-brainer—people are out and about, looking for fun experiences. But what about those slow weekdays? It can feel like you’re in a lull, relying on a few local regulars or casual drop-ins to keep things moving. While it might be tempting to simply throw money…

Picture this: A customer is scrolling through her social media feed on a Friday afternoon, thinking about planning a weekend winery visit. She spots a suggested post from a local winery featuring vibrant photos of their vineyard, cozy seating, and a weekend event with live music. Immediately intrigued, she clicks through to their website. A…

As a winery owner, you’ve already laid the groundwork: you’ve got a website, a wine club, and a few social media accounts. And while that may be enough to exist as a winery in the 21st Century, it takes a more strategic approach to truly succeed at direct-to-consumer (DTC) wine marketing. The ability to connect…