Email Marketing
The Tasting Room Visit is Your Best Marketing Asset. Most Wineries Waste It.
The tasting room visit is the most valuable moment in winery direct-to-consumer marketing. It’s also where most wineries quietly lose the customers they worked hardest to earn. Think about what it actually takes for someone to visit your tasting room. They didn’t just click an ad. They researched you, drove to you, spent an hour…
Read MoreAre You Making This Big Email Marketing Mistake?Â
Ever opened an email and thought, wow, they really don’t know me at all? Maybe you’re a longtime wine club member, and you just got an email offering a discount… for first-time buyers. Ouch. Nothing says we appreciate you like an email that makes you feel like a stranger. That’s what happens when you skip…
Read MoreHow to Boost Midweek Traffic: Creative Ways to Fill Your Winery on Slow Days
We all know that weekends at the winery are a no-brainer—people are out and about, looking for fun experiences. But what about those slow weekdays? It can feel like you’re in a lull, relying on a few local regulars or casual drop-ins to keep things moving. While it might be tempting to simply throw money…
Read MoreBuilding & Nurturing Your Wine Club: Best Practices for Wineries
Beyond the clinking of glasses and the swirl of aromas, a wine club is a community – a group of enthusiasts bound together by a shared love for exceptional wine. From the initial blend of attraction to the long-lasting notes of loyalty, let’s explore how wineries can build and nurture a wine club that stands…
Read MoreAre You Making the Most of Your Winery’s Email List?
You’ve been building your email list, diligently asking each visitor to your tasting room to join your email list. But that list is worthless if you’re not using it to market your brand effectively and consistently. Crafting engaging email campaigns not only keeps your audience informed but also cultivates a sense of community around your…
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