Posts by Cougar Digital

Let’s face it, the wine business isn’t just about what’s in the bottle. It’s about stories, connections, and experiences. And what better conduit for sharing all that content than your winery’s blog? More than just a marketing tool, a blog is your chance to bring the heart and hard work of winemaking to life. Why…

The best marketing tool for your winery might be in your tasting room right now. No, it’s not your wines, or that charming charcuterie board. It’s your current customers. When your customers share their experiences with your wines, they become your brand’s best advocates. So let’s talk about how wineries can utilize an often untapped…

Instagram Stories offer wineries a unique platform to share their story and connect with wine enthusiasts outside of their tasting room. Stories are a more spontaneous and causal medium than traditional Posts, offering you an opportunity to post multiple times throughout the day without overwhelming your audience. What Makes a Great Instagram Story? Here are…

When it comes to winery marketing, it’s easy to get caught up in the short-term game—running ads for a month or two and hoping for immediate results. But let’s face it, wineries are just like 99% of businesses out there—and for most, brand awareness is the key to the long game. So, why is maintaining…

Let’s face it: online reviews can make or break a winery’s reputation. They’re not just nice to have—they’re essential for enticing people to visit your winery and for showing up well on the competitive search results page. Why Are Reviews Important? Online reviews are more than just feedback – they’re trust signals. Consumers rely heavily…

If you’ve ever considered digital advertising for your winery, you’ve probably found yourself presented with several different options and no clear direction on what you, specifically, should do. And the truth is, there is no one-size-fits-all approach to winery marketing. But there’s a pretty good argument that Google Search Ads are a good addition to…

Although there are many ways wineries interact with their customers online, the website remains a foundational pillar that all those other channels point to. Keeping your website updated and current with the trends of modern website design is crucial for wineries aiming to create a positive online experience for their customers. Here are some trends…

Whether you’re running a small winery startup or a brand well known across the country, having a robust ecommerce platform is crucial for wineries looking to expand their reach and boost sales. With numerous options available, selecting the right ecommerce solution tailored to your winery’s needs is essential. Let’s explore four prominent ecommerce platforms –…

It’s no secret that Google Business is a powerful tool for any consumer-facing business, and wineries are no different. A free tool that allows you to tell Google everything it could ever need to know about your business so that it can show you as often as possible in search results? It’s a no-brainer! So…why…

Video content has become an indispensable tool for wineries to connect with their audience and showcase the unique essence of their brand. From the rolling vineyards to the uncorking of a new vintage, leveraging various types of videos can captivate and engage winery enthusiasts. How Can Wineries Utilize Video? In this post, we’ll explore five…