Partner for
Marketing Success
It's not just about getting them through the door. It's about creating a lifelong relationship.

The Perfect Pairing of Wineries and Marketing Ingenuity

A website gives you an online presence, but the key is driving traffic to that website. As your marketing partner, we delve into your winery and your competition, and tailor our recommendations based on those findings.

A Team Approach to Marketing

At Crimson Vine, we like to think of ourselves as more than a marketing agency—we’re more like your sommelier in winery marketing success. Each member of our team brings a unique skill set and creative experience across a variety of industries. The result? A one-of-a-kind collaborate approach that gets results.

Frichette Winery - Tracy speaking with waitress at bar

CONVERTING WINE SHOPPERS TO BOTTLE BUYERS

The sales funnel is a well-known marketing concept that works by incrementally driving prospective customers closer and closer to the ultimate goal: conversion. 

"Conversion" is marketing-speak for product sales, event registrations, membership signups, or any other sort of end-goal your website hopes to achieve.

We use our collective brainpower and a suite of sophisticated marketing tools to drive people to your site, nurture them with useful information and special offers, and ultimately convince them that your product or service is the way to go.

It sounds complicated—and in some ways, it is. Luckily, our team of experts does all of the legwork to fully automate this system, so you can keep doing what you do best.

How Does a Marketing Partnership Work?

IDENTIFY

Who is your ideal customer? We'll help you identify your target audience, so you can direct your marketing efforts toward the people most likely to become customers. 

ATTRACT

What will get your audience's attention? We do all the heavy lifting, using a combination of content marketing, geofencing, online advertising, and social media to drive prospective customers to your site. 

CAPTURE

Are your customers seeking to stay atop of fine wines and the wine industry? We help you create engaging newsletters and events that educate and entertain—in exchange for their contact information, of course.

CONVERT

You've got their contact information...now what? We help you design and automate the pitch that brings them a step closer to your winery and offerings. 

NURTURE

This is where your consumers usually fall off the radar, right? We'll create an automated email series and retargeting ads that keep your prospects active and engaged with your brand. 

CLOSE

Are you ready to seal the deal? Thanks to your consistent engagement and useful content, your prospect has just become a customer! Now, keep them coming back with excellent wine and superior service. 

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