Helping wineries adapt to how people discover, choose, and buy wine today.
Traditional winery marketing isn’t working like it used to.
If your winery feels harder to grow than it used to, you’re not imagining it. The market is more competitive, fewer people are drinking wine regularly, and tasting room traffic is less predictable than it once was. Wine clubs are harder to grow — and easier to lose.
If your marketing still depends on “just getting people to visit,” it probably feels like you’re working harder for less return.
This market calls for a different approach.
In a tighter, more uncertain market, growth doesn’t come from doing more of the same. It comes from being more intentional about how people understand and choose your winery.
That means relying less on one-off moments and more on clarity, relevance, and staying connected to the people most likely to buy again. Not by flipping a switch or chasing trends — but by adapting how your winery shows up across the buying journey.
Crimson Vine helps wineries adapt.
Crimson Vine builds marketing systems designed for today’s wine buyer and tomorrow’s discovery engines, including:
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Clear positioning that differentiates your winery
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Content built for AI search and modern discovery
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Lifecycle-based campaigns that support repeat buying
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Email marketing strategies that drive sales
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Advertising that supports the full customer journey
We work best with wineries that recognize the shift happening in the industry and want a clearer, more sustainable path forward. Our focus is long-term growth, not chasing trends or short-term spikes.
Learn more. Grow faster.
Hear it from our marketing partners.
We have been working with Crimson for a few months now. I can't express how thankful I am for this team. Mykaela is amazing...Ashley with our website and Travis has been such a team player. All of them really do go above and beyond to deliver. I'm so happy to consider them part of our team. I highly recommend Crimson!
We used Crimson Vineyard, Mykaela in particular, for some bottle shots. She did an outstanding job - matching a style we'd already used to flow into our portfolio perfectly. Was incredibly fast and easy to deal with, and very affordable. Highly recommend!
The team at Crimson Vine Marketing have been great to work with in designing our new website and creating a new social media profile. They were able to take my likes and interests and convert them into a beautiful and functional website and social media presence. The team is very responsive to needs and takes time to educate and provide support as needed.
We are very grateful for the work that the talented Crimson Vine Marketing team did for Tipsy Canyon Winery. They have designed and delivered a website, rack cards. wine club brochure, event banners and more. The quality is outstanding and we believe it will set us apart from our other winery friends.
Travis and team (especially Ashley) went out of their way to make the Argonne Cellars dream... a reality. Ours is a complex brand story and we had some complicated ideas, including a tight integration with eCommerce functionality... all of which had been developed over several years. The outcome? Crimson was able to address EVERYTHING we wanted in a website... with professionalism, a great consultative approach and most importantly, speed. We would not hesitate to recommend this team for your success. Going forward, Argonne Cellars will be back for more of CVM's marketing services.
The team at Crimson Vine Marketing has a targeted and personalized approach that we appreciate as a small business! Their attention to detail is second-to-none and the Digital strategies that they have implemented have very positive results. They are more than a marketing agency. They are a marketing partner.
We have been working with mainly Mykaela and Josh for some time now, and we continue very happy with the results! As usual very responsive, reliable, and always trying to do the best for L'Ecole, which we truly appreciate!
We really enjoy working with the whole team at Crimson Vine Marketing! They are easy to work with, do great work, and we look forward to growing our business with them!
The team at Crimson Vine Marketing is great to work with. They really took the time to listen to our needs to put together marketing materials and a beautiful new website! They are quick to respond and are so pleasant to work with. I highly suggest Crimson Vine for all your marketing needs!
Crimson Vine has been great to work with for so many reasons. They are talented, intelligent and feel like an extension of our team. Mykaela manages our account and is diligent and proactive on meeting the marketing needs of our company. Having the ability to print the marketing material is also a bonus! Would highly recommend!
